IT-BPM Industry holds strong fundamentals and is growing rapidly from past few years. Read all the important trends of IT-BPM Industry, the most important being the digital services growth.
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- Meaning of Digital Revenue
- Digital IT services pushing growth for overall industry
- Growing Digital Exports
- Digital IT Revenue share of major IT players
- BFSI: An important segment for IT majors
- Size of IT-BPM and growth ahead
- US: the largest consumer of Indian IT exports
- Other Growth Factors for Indian IT-BPM Industry
(A) Meaning of Digital Revenue for an IT company
It refers to an IT company’s income from services offered to clients based on the digital platform and covers a broad set of services.
Technological advances over the past two decades have resulted in multi-locational data storage and distribution, faster computing, and high-speed mobile communication. Thus, these factors compelled the clients of IT vendors across sectors to modify and in some cases rethink their business models to stay competitive.
What is offered under digital segment of IT companies:
The services combine different technologies under an architect or suite. Such technologies include-
- Intelligent Automation,
- Robotics,
- Cloud,
- IoT,
- Immersive Media and
- Blockchain
Due to current social conditions and business requirements, Digital IT services have a great scope of expansion. Work from home, online business communications, cost efficiency requirement in operations form the main trends expected to bring such opportunities specifically in digital business.
(B) Digitalization: the key Growth Driver for IT-BPM services
As per NASSCOM, revenue of IT-BPM Industry fell down during the quarter ended 31 December 2019, at 1.9% QoQ & 1.1% YoY. This is due to deal wins witnessed a slow down with delay in signings by clients. Though, the momentum maintained by increasing adoption of digital.
Net margins improved on QoQ basis, owing to increased focus on cost optimization & productivity gains which more than offset the wage increases.
India’s IT industry is increasingly focusing on digital opportunities as digital is poised to be a major segment in the next few years. It is also currently the fastest growing segment, growing over 30% annually.
(C) Growing Digital Exports
As per estimations of industry, Global digital spend may increase from US$180 billion in 2017 to US $310 billion by 2020.
Export revenue from digital segment forms about 20% of the IT-BPM industry’s total export revenue.
Also, Digital export revenue estimates US$ 33 billion for FY19. Moreover, the estimated size of IT-BPM industry in 2025 is US$ 350 billion. Out of it, digital segment may account for 38%.
Moreover, India is the 2nd fastest digitizing economy amongst 17 leading economies of the world.
(D) Digital Revenue of IT-BPM players
Top IT companies earn over 1/3rd of their revenue from digital solutions.
Among international vendors, Accenture’s claims its revenue from digital, cloud & security accounts for 60% of the total revenue. In addition, IBM's revenue from cloud computing services is around 24% of the total revenue.
Also, there has been gradual increase in share on digital revenue of these companies in last few years.
(E) BFSI: Critical to IT-BPM Industry
Banking, Financial Services and Insurance is a key business segment for IT-BPM Industry. The segment grew very well in over last 3 years. Adoption of new technologies expects to accelerate growth. The demand may also increase due to requirement for launching newer BFSI products, reducing operational costs and gaining competitive advantage.
The Indian IT majors in last 2 years, did acquisition or business partnership to ramp up their digital services. BFSI segment contributes significant portion of revenue of leading IT players.
Impact of social crisis:
BFSI sector will get impacted due to current social crisis situation on account of COVID-19 pandemic.
Insurance companies might see lower premium collections. Banks shall be impacted with lower interest rate, some loan defaults or a delayed repayment of loan. Cards and payments industry shall be impacted because people are spending less time on travel, leisure, and entertainment. Similarly, mortgage industry might face lower percentage of new mortgages & refinancing of existing mortgages.
These impacts may hurt the IT budgets of clients.
(F) Size of IT-BPM Industry
- The market size of IT-BPM Industry is expected to reach US$ 350 billion by 2025.
- Moreover, the cloud market in India expects to grow three fold to US$ 7.1 billion by 2022 with the help of Growing adoption of BigData, analytics, artificial intelligence and Internet of Things (IoT), according to Cloud Next Wave of Growth in India report.
- Also, India’s digital economy is estimated to reach US$ 1 trillion by 2025.
- In addition, the estimated amount of IT spending in India in FY19 is US$ 90 billion.
(G) US is the largest importer of Indian IT services
- US and UK are the leading customer markets with combined share of nearly 80%
- However, there is growing demand from APAC, Latin America and Middle East Asia
- Being low cost exporter of IT services, there is large scope for growth of Indian exports in other regions.
- In fact, US absorbs over 62% of Indian IT-BPM exports.
*ROW = Rest of the World
(H) Major Growth Drivers
- Top IT industry players of India are well diversified across BFSI, energy, manufacturing, utilities, CPG and other verticals. Moreover, there have been growth in strategic partnerships between Indian and international players to mark presence world wide through delivery centers.
- Indian IT & ITeS hold overall 55% market share across world. This is due to low cost advantage. India is 5-6 times inexpensive as compared to US.
- India stands to be digital capabilities hub of the world.
- More than 8100 firms offer digital solutions.
- 75% of the global digital talent pool is in India. Digital skilled talent pool counts to 4,50,000 to 5,00,000.
(I) Conclusion
As an investor, if you want to play this theme, try to track companies expanding in digital segment of IT services. Therefore, one must read all the fundamentals of Indian IT players to check for growth prospects.
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References: Annual Reports, News Publications, Investor Presentations, NASSCOM and other Industry's Publications.
Disclaimer: The report only represents personal opinions and views of the author. No part of the report should be considered as recommendation for buying/selling any stock. Thus, the report & references mentioned are only for the information of the readers about the industry stated.
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